Multi-Channel Search Marketing

Most retailers have have a multi-channel strategy that ensured that a customer who already shops with them gets the expected brand experience at every touch point - but what about those who have not yet committed their purchase decision to any one specific retailer, who have not yet got a destination store in mind. In the light of a multi-channel retail world, how do they capture the customer?

Retailers must provide access to all channels right from the point of search, right when consumers are researching what products meet their needs, price range, and critically where and how can complete the purchase. By applying multi-channel thinking to search marketing, retailers can present a comprehensive search result to searching consumers, enabling them to chose who they shop with because they satisfy the needs for both what they wanted and where, and how they want it.

Promoting New Store Openings

Multi-channel search marketing is particularly effective for raising awareness of new store openings online.

Location based searches for your brands, products and services will generate awareness and inform consumers of any promotional activity far more effectively and quickly than your website can alone.

Keeping Customers Informed

As part of our Multi-Channel Search Marketing service we will maintain a consistent image and marketing message with your stores and website as necessary to ensure that you keep your potential customer informed and aware of what you offer and why they should be choosing you.

In addition, we can ensure that any little issues don't turn into disasters by keeping searchers informed of temporary closures, stock outages and access problems.