Social Media Marketing (SMM)

The first and most important thing for a business to consider before embarking on a social media marketing campaign is WHY... what is the strategy, the purpose and what is the expected outcome?
The second thing is the where - Facebook? Twitter? Youtube? Or other sites... How do these sites support your objectives?
The third thing is how - Social media operates on many levels - in the simplest form you can use it to listen to what is being said online about your brand, and about your competition, to enable you to get a real time barometer of consumer option.
You can use it to broadcast messages - promotions, events - not very different really to traditional marketing, except that there is the possibility of a viral aspect if you consider 'what's in it for the viewer?'

Finally, and probably the most beneficial, yet the most difficult to measure, is to use social media for consumer engagement. Online communities, forums and networks are all environments where, as a business, you can actually engage with the consumer.

‘78% of consumers trust peer recommendations over advertising’

Fundamentally social media allows your business to become approachable and to have a personality. This will help the consumer better understand the values of your business and will really serve to enhance their loyalty to you.

Services and Support To Help With Your SMM objectives

e-mphasis offers SMM services and support on an ad hoc or monthly basis, depending on what you need. We always include the following aspects of social marketing:

• Identification of the appropriate media for your profiles and content
• Approach - update frequency, content syndication, linkages between media
• Content - search optimised, relevant to your current marketing messages
• Inclusion of links, to drive traffic back to your main web pages
• Industry, competitor & customer comment monitoring

We work with you in partnership, as an extension to your marketing / PR teams, to deliver the best results to meet your social media marketing objectives.

Social Media SEO

Coming soon from e-mphasis; Social Media SEO training.

Learn how to use your social media profiles to get you found. This course is a must attend for anyone who has or wants to create your own brand and be perceived as the 'go to' person for their area of specialism.

Cut your own niche and get found by the right people, in social media and search engine search results.

Fill in the form to the right to be advised of training dates as they are announced.

LinkedIn For Business

In the online social world there is not a single good reason why any serious business person employed, self-employed or entrepreneur should not be using linkedin!

At e-mphasis we can show you how you can use LinkedIn to share expertise, meet other like-minded business people, and develop an online reputation for your business and for brand YOU!

Find out more about LinkedIn For Business