What Is Search Engine Optimisation (SEO)?

Search engine optimisation (SEO) is the term used to describe techniques used to enhance the findability of a website for specific search terms. Ethical (or White Hat) search engine optimisation can take up to 3 months before it is effective and is an ongoing process.

Search engines encourage optimisation since their remit is serving the searcher with high quality, relevant results - it is as simple as that.

Through Search Engine Optimsation, the pages of your website can achieve a higher position in search engine results. Techniques include:

1. Increasing the number and quality of inbound links to the website
2. Ensuring absolute relevance between the page content, titles, descriptions and inbound link text
3. Ensuring titles and descriptions are within the recommended lengths
4. Ensuring all headings are key messages about your offer
5. Ensuring each page focuses on a single target search phrase or word
6. Avoiding excessive use of imagery, scripts or animations
7. Appropriate hosting and content for your target audience location
8. Increasing traffic to the website

SEO isn't a “dark art” - it is time consuming and complex, in so much as there are many different factors that can affect it.

Search Engine Optimisation Developments

The reason many website owners chose e-mphasis to partner with for their search engine optimisation is because it is simply not cost effective to run a business and invest the time and resources require to stay up to date with the latest search engine optimisation developments.