What Is Search Engine Optimisation (SEO)?

Search engine optimisation (SEO) is the term used to describe techniques used to enhance the findability of a website for specific search terms. Ethical (or White Hat) search engine optimisation can take up to 3 months before it is effective and is an ongoing process.

Why include SEO in your internet marketing strategy?

Search engines encourage optimisation since their remit is serving the searcher with high quality, relevant results - it is as simple as that. Through Search Engine Optimisation, the pages of your website can achieve a higher position in search engine results.

SEO isn't a ‘dark art’ - it is time consuming and complex, in so much as there are many different factors that can affect it.

Services and Support To Help With Your SEO objectives

e-mphasis offers SEO services and support on an ad hoc or monthly basis, depending on your needs. We always include the following aspects of search engine marketing:

1. Identification of target phrases through keyword research
2. Site and menu structure analysis
3. Page content optimisation (Meta tag improvement)
4. Link building including blog and news comments
5. Competitor SEO analysis
6. Search Engine Submissions

We work in partnership with you, like an extension of your marketing/web development team to deliver top results and meet your search marketing objectives. Monthly SEO from just £300+VAT.

SEO Developments - Google Instant Search

The reason many website owners chose e-mphasis to partner with for their search engine optimisation is because it is simply not cost effective to run a business and invest the time and resources required to stay up to date with the latest search engine optimisation developments.

e-mphasis are already including Google's instant search technology in the approach they take with client's SEO. Contact us for more details.

Does SEO Work?

‘We have been working with e-mphasis for one year now and the impact they have made to our business by implementing an innovative internet marketing strategy has been exceptional... e-mphasis are now part of our team here at 4x4 Vehicle Hire and our online marketing strategy continues to develop.’
Kirsty Dennis, John Dennis 4x4 Hire

‘e-mphasis really are experts in all things to do with getting found online. I'm known for a certain cynicism about Search Engine Marketing (SEO) but e-mphasis don't cloak what they do in talk of gurus and hats. They just know what to do, and apply it to your business’
Lisa Blackler, Honesty Marketing